Banner Ads are the Web equivalent of commercials. More specifically, a banner ad is a rectangular graphic, often animated, advertising a product or service Web site from its position on certain high traffic Web sites.

Banner Ads are a very important form of Web advertising and generate a considerable amount of traffic for commercial Web site ( second only to search engines and emailing campaigns ). Over 1 billion dollars was spent on Web advertising in 2002, and much of it on banner ads. Why? Because banner ads bring RESULTS.

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